# Stanly Egypt

> The world was made to be explored, and booking it shouldn't feel like paperwork.

- **Case study by**: [Mohamed Amin](https://aminuix.com)
- **Date**: Oct 28, 2024
- **Tags**: Travel, Website
- **Role**: UI/UX Designer
- **Timeline**: 2024
- **Team**: Solo designer
- **Platform**: Web & mobile
- **View full case**: https://www.behance.net/gallery/211243113/Stanly-Egypt-Case-study

![Stanly Egypt: travel website UI/UX design by Mohamed Amin](https://aminuix.com/api/media/file/stanly-cover-hq-1600x1200.webp)

## The Real Problem

Stanly Egypt sells luxury travel to high-end travelers, but its old website said the opposite. Discovery for the travel website UI/UX redesign showed four problems:

- **An outdated design.** Dated and cluttered, it failed to reflect the exclusivity of the brand.
- **Little visual appeal.** Low-quality imagery and almost no interaction for destinations that should sell themselves.
- **A heavy booking flow.** Too many unnecessary steps, and lower conversion because of it.
- **Confusing navigation.** Information was hard to find, so people gave up before booking.

![Stanly Egypt travel website UI/UX design: the real problem](https://aminuix.com/api/media/file/stanly-shot-01-hq.webp)

## Finding the Fix

I directed the end-to-end UI/UX with one aim: an elegant platform that conveys exclusivity while staying effortless to use. That meant a refreshed visual system (typography, color and iconography) consistent across web and mobile, and journeys rebuilt around how travelers actually plan.

![Stanly Egypt travel website UI/UX design: finding the fix](https://aminuix.com/api/media/file/stanly-shot-02-hq.webp)

## What I Designed

- **Curated packages** and personalized recommendations instead of endless lists.
- **Immersive visuals**: high-quality photography, video and interactive elements that capture the feeling of the trip.
- **A streamlined booking flow** with fewer steps, detailed itineraries and an interactive map of destinations.
- **A clear, organized layout** so travelers go from discovery to booking without friction, set in the elegant Felix Titling.

![Stanly Egypt travel website UI/UX design: what i designed](https://aminuix.com/api/media/file/stanly-shot-03-hq.webp)

## What Changed

- Conversion rate up **20%** in A/B testing of the new flows.
- Brand recognition improved by **25%**.

![Stanly Egypt travel website UI/UX design: what changed](https://aminuix.com/api/media/file/stanly-shot-04-hq.webp)

## What I Learned

**Luxury is the absence of friction.** The most premium thing the site could do was make booking feel easy.

**Test before you roll out.** A/B testing the new journeys with real users turned design opinions into evidence.

![Stanly Egypt travel website UI/UX design: what i learned](https://aminuix.com/api/media/file/stanly-shot-05-hq.webp)

Next project: [Secure Me](https://aminuix.com/case-study/secure-me-website)