# Deepal GB

> One connected journey, from discovering an electric car to controlling the one you own.

- **Case study by**: [Mohamed Amin](https://aminuix.com)
- **Date**: Apr 21, 2026
- **Tags**: Automotive, Web & mobile
- **Role**: UI/UX Designer
- **Timeline**: 5 sprints, 2025
- **Team**: Pimula Agency
- **Platform**: Website & mobile app
- **View full case**: https://www.behance.net/gallery/247953699/Deepal-GB-Website-Mobile

![Deepal GB: EV website and mobile app UI/UX design by Mohamed Amin](https://aminuix.com/api/media/file/deepal-cover-hq-1600x1200.webp)

## The Real Problem

Deepal makes electric cars for modern, tech-savvy drivers, but the digital experience around them did not match the product. Customers had limited access to real-time vehicle information, booking a service was slow and clumsy, and there was no single place to control their car.

Buying a premium EV and then managing it through scattered, generic tools broke the promise of a connected, futuristic brand. As UI/UX designer at Pimula, I worked on the website and mobile app design that closes that gap.

![Deepal GB EV website and mobile app UI/UX design: the real problem](https://aminuix.com/api/media/file/deepal-shot-01-hq.webp)

## Finding the Fix

Instead of a website and an app designed in isolation, we designed one ecosystem that follows the customer from exploration to ownership:

- **The website** for discovery: an immersive way to explore models, technology and charging, built to raise awareness and drive purchases.
- **The app** for ownership: real-time vehicle access, remote controls, service scheduling, test-drive booking and a marketplace, all in one place.

![Deepal GB EV website and mobile app UI/UX design: finding the fix](https://aminuix.com/api/media/file/deepal-shot-02-hq.webp)

## How We Worked

The project ran in five sprints: discovery, research, ideation, visual design, then testing and development. Underneath both products sits one design system: Montserrat for a clean, tech-forward voice, a palette of Midnight Navy, Soft Aqua, White and Slate Gray, and responsive grids of 12 columns on desktop and 4 on mobile.

![Deepal GB EV website and mobile app UI/UX design: how we worked](https://aminuix.com/api/media/file/deepal-shot-03-hq.webp)

## What We Built

The website opens on "Touch the future" and leads into models, charging, the panoramic interior and the lighting details, with a mega menu that puts every model one click away. The app turns the car into a digital companion: you see its status, control it remotely and book services without calling anyone.

![Deepal GB EV website and mobile app UI/UX design: what we built](https://aminuix.com/api/media/file/deepal-shot-04-hq.webp)

## What Changed

The result is a modern, user-focused B2C platform built for clarity, confidence and performance:

- **40%** faster interaction with the owned car
- **4+** new features to manage the car from the app
- **60%** conversion rate from website to app
- **4,000+** new sales through the app and the website

![Deepal GB EV website and mobile app UI/UX design: what changed](https://aminuix.com/api/media/file/deepal-shot-05-hq.webp)

## What I Learned

**Design the journey, not the channel.** The website and the app only felt like one brand once we planned them as stages of the same story.

**A shared system pays off.** One type scale, palette and grid made two products faster to design and kept them consistent.

![Deepal GB EV website and mobile app UI/UX design: what i learned](https://aminuix.com/api/media/file/deepal-shot-06-hq.webp)

Next project: [DARAH Real Estate](https://aminuix.com/case-study/darah-real-estate)